At a bulding close to Broadway and Times Square, place famous for the most expensive and most effective commercials in the world, on a large electronic screen photos of Aman Sveti Stefan, Old city of Kotor and Porto Montenegro are rolling.
About the exclusivity of the location testifies the fact that across the street is the headquarters and business tower of Bank of America, whose most attractive offices are facing this commercial.
This campaign is a result of a successful cooperation between Ministry of sustainable toursim and general Consulate of Montenegro in New York, it was said in the announcement by NTOCG.
“Ministry of sustainable development and National touristic organization plan for upcoming period, in cooperation with Montenegrin embassy in USA, to intensify promotion on US market and at the end of July Montenegro will be visited by US TV company ASSOCIATED TELEVISION INTERNATIONAL which will make shows „Laura McKenzie Traveler“ and „Elizabeth Stanton’s Great Big World“”, it was stated in the announcement.
TV shows are dealing with culture, food, nature and offers of world touristic destinations. Two episodes will be recorded with popular American actors, and the goal is to show natural beauty that Montenegro as a touristic destination offers.
