Ever since the campaign named ‘Let’s Buy Domestic Products’ has started, the sale of artisan products rose by 30 per cent, say the Montenegrin supermarkets.
Voli, the leading supermarket chain in MNE, says people mostly buy domestic dried meat products, fresh fruits and vegetables, as well as domestic wines and cheese.
“It is our great pleasure to have taken part in this campaign aiming to draw consumers’ attention to local, Montenegrin products. Our analyzes show that sales of the aforementioned products have increased since the beginning of the campaign by 15 percent.”
Aroma markets and Conto markets also say that consumers mostly want artisan food and are satisfied with its quality.
“From the moment this project was launched ‘till this day, we have recorded an increase of over 30 percent in sales of artisan products. Our consumers mostly opt for artisan dairy foods, then eggs, dried meat products, fruits and vegetables, water, wines and artisan cakes,” they said.
Executive director of the Nikšić-based dairy factory Srna, Ms Zorka Šljukić, emphasizes that by buying artisan products we are actually helping ourselves, as the money is not leaving the country, but rather strengthens our national economy.
She added another benefit we get from artisan products – they are fresher than the ones we import.
According to her, it is not enough to have only one campaign, as we have to keep up with the activities in order to be able to see results.
As for Idea supermarkets, there’s has come to a higher demand in the national products: “Consumers are increasingly choosing artisan products, but mostly dairy, dried meat products, fruits and vegetables.”
Laković supermarkets emphasize they sell around three million euro worth artisan cheese per year. They claim every kg of sold cheese represents a paid tax, as by buying artisan products, the citizens invest in the state’s economy.
The owner of the Goranović meat factory, Mr Đorđije Goranović, stressed his company experienced only positive effects from this campaign.
