The best advice I can give to any tourism destination is that it has to be different and perfect. A destination is attractive to tourists if it’s unique and good, Executive Director of the European Tour Operators Association, ETOA, Tom Jenkins, told in an interview with the weekend edition of Dnevne Novine daily.
According to him, Europe represents a destination sometimes hard to sell as a product, as its share in the international tourism has been declining.
“Every year we get figures showing that the share of Europe in the international tourism is decreasing. We have to recognize this as a measure of the international tourism and that Europe defines itself as the region of different ethnic groups.”
It [Europe] still remains an extremely popular destination, Mr Jenkins added, but sometimes it’s hard to sell it.
“This is happening because other tourism destinations, such as the Far East and Australasia, as well as South America are developing fast and attracting high-yield target groups. In addition, developing destinations, such as Thailand, may build hotels specially designed to attract tourists from Japan or China. Therefore, it’s normal that Europe, which has limited accommodation capacities and limitations in terms of constructing new properties, may discover highly competitive destinations,” he said.
Mr Jenkins still hasn’t been to Montenegro but hopes to visit it soon.
