The National Tourism Organization of Montenegro has created a new promotional video as part of the campaign ‘In the Company of Nature’.
The video aims to promote the tourism offer of Montenegro at the local, regional and international markets as well, thus boosting the image of the country, attracting tourists to visit Montenegro in 2020-21, and contributing to faster recovery of tourism from the coronavirus crisis.
It shows the integral Montenegrin tourist offer, diversity and contrast of the destination. By combining authentic characters on one side and superb architecture and landscapes on the other, it indicates the thin line between nature and a man, and through a strong emotional expression sends the message that people in Montenegro are caring, warm and, above all, good hosts. Tourists can spend vacation time in Montenegro, feeling safe and peaceful, without crowds and at a social distance with others thanks to the richness and purity of nature and the diversity of the offer.
The creator of the video’s conceptual design and the entire marketing campaign ‘In the Company of Nature’ was Mr Bojan Joksimović – one of the most reputable experts in the region and the Central Europe, with a 30-year expertise in the area of communications, marketing and branding.
Mr Ivan Marinović from Herceg Novi directed the video, being one of the most successful Montenegrin directors of the younger generation.
The production house from Podgorica Artikulacija Film, headed by a producer Mr Ivan Đurović, took charge of the production.
“Montenegro is very inspiring for all types of filming, and I am especially happy when we shoot an ad for our tourism,” he said.
