Air Montenegro is a new name of the brand under which aircraft carriers of the company ‘To Montenegro’ are going to fly.
“A brand name is a verbal expression whose role is a basic identification of the brand by the public and it often differs from the name of the brand holder. There are many factors that affect the creation of a successful brand. The most important of all is providing quality service, but the name and logo by which the company is identified play an important role as well.”
According to them, it’s proved with the fact that over 500 proposals for the new name and logo were submitted to the new national airline.
Quality branding, they stress, should rely on a professionally-conducted, interdisciplinary process.
