One of the world’s leading car brands is recording a commercial in Montenegro today, and this is happening as a part of the project VR Montenegro, designed by the Podgorica-based production house ‘Artikulacija’ [in English: Articulation]. The project itself has been backed by the program of the Montenegrin Ministry of Culture called ‘Kreativna Crna Gora’ [in English: Creative Montenegro].
According to the Ministry of Culture, it’s about one of the most important outcomes of the overall program ‘Kreativna Crna Gora’.
“Namely, for the first time in Montenegro the world’s renowned clients picked certain locations for shooting ads by using VR equipment,” the Ministry said in a statement.
The Minister of Culture, Mr Aleksandar Bogdanović, was also on scene today. He told this whole program proves that cooperation between the public and private sector in the area of culture may have astonishing results.
“We believed in the ‘VR Montenegro’ project from the very beginning, and we recognized it as an extraordinary idea of ‘Artikulacija’, and not even a month passed, we have already seen some concrete benefits. We all have benefits from such projects, especially Montenegro, being a tourism destination,” Mr Bogdanović indicated.
The owner of the production house ‘Artikulacija’, Mr Ivan Đurović, said he was glad to see this program confirmed the fact the Ministry’s project was designed based on realistic expectations.
Commercial shooting will last several days and it will be conducted on six locations in Montenegro.