The fair started in the Grimaldi Forum in Monaco on November 4th and will end on November 6th.
“The fair brings together professionals from entertainment industry, with the aim to establish new contacts and present new products and market trends. Every year, the MICS is visited by more than 1,000 international professionals from the entertainment industry, representatives of the hotel industry, beverage distributors and restaurants which exchange experiences within the Hosted Buyers programme, establish cooperation and make business agreements,” the NTO stated.
More than 110 world brands were also represented at the fair, such as Coca-Cola (France), Champagne Royal Riviera Monte Carlo (Monaco), Smithson Martin (the USA), Liquid Gold (Italy), SL Major (France), Mongalo Design (the USA), Champagne Deutz (France), Beluga Vodka (Cyprus), Wizito (France), MMB (France), Marcello Innovation (Italy), Donna Design (France), Monster (Great Britain), Planète Disco (France), Gold Energy (Monaco) etc.
After the official part, a DJ Festival has been organised for participants of the fair, where Pharrell Williams, Martin Garrix, Steve Aoki, Joachim Garraud and others will perform.
