By adopting a strategic marketing plan for the next five years, the National Tourism Organization (NTO) will intensively work on increasing the number of tourists from priority emitting markets, as well as on diversification and product innovation and the extension of the tourist season.
At the Montenegro Tourism and Travelling Forum which began in Petrovac today, NTO director Zeljka Radak Kukavicic announced that the plan was to intensively work on increasing the number of tourist arrivals primarily from the markets of Germany, Great Britain, Poland, Russia, France, Austria, as well as on brand awareness and raising the efficiency of the management network at the destination.
NTO stated that the topic of the first day of the forum was the destination management organization. The forum is organised by NTO. It will last until Friday.
