Director of the Tourist Organization Tivat, Ms Danica Banjević, said to Dnevne novine that current situation should be used for the period after crisis.
“Given the fact that current situation will mostly affect tourism, we are carefully monitoring the developments, information and forecasts of international experts and renowned institutions so that we can prepare for the period after the crisis”, Ms Banjević said.
She said that marketing for tourism destinations and sale of tourism arrangements had been put aside.
“We have to use this period to prepare for what comes after the crisis. We must enhance promotional activities when the borders are open again. Activities and promotion of tourism offer must be focused on domestic and regional markets”, Ms Banjević said.
According to her, individual travelers will feel eager to travel as soon as they feel safe.
“On the other side, the segment which will suffer most is business tourism”, Ms Banjević explained.
As far as prices are concerned, upper-middle class and luxurious segments will be in the first place.
Ms Banjević thinks considerable number of wealthy people and those with higher earnings will be leading the travelling wave.
As for the mass tourism, it is expected it will be more vulnerable for price.
“Villas and small boutique hotels will be in demand. Also, return of longer stays is in sight. The reason is that tourists want to reduce travelling frequency throughout the year”, Ms Banjević said.
What gives reason to be optimistic is the fact that Tivat is easily accessible from European capitals.
Touri
