As announced by the National Tourism Organisation of Montenegro, a great interest in Montenegro as a MICE destination is the result of promotional activities of the Convention Bureau and its members, conducted among MICE clients in the previous period, as well as of the intensive promotion of the destinations on those important source markets.
“According to the information of members of the Bureau, the turnover in the MICE tourism was a few percent better in 2014, with the number of groups higher. At the international MICE market, Montenegro is recognised as a destination for organising motivational travel because of its capacity and offer,” it was said in the statement.
IBTM exhibition was visited by about 4,000 event organizers and decision makers from the area, and 3,500 convention bureaus, hotels, service providers and agencies from over 150 countries were presented.
“During the three days of the IBTM exhibition in Barcelona, a number of meetings with the organisers of MICE events from source markets of Germany, France, Poland, Belgium, Russia, the UK, China and the Scandinavian countries have been held. Members of Congress Bureau agreed on several inspection visits from Germany, Scandinavia and France, in order to examine the possibilities for organising conferences and motivational journeys in the coming period,” it was added in the statement.
In addition to the Congress Bureau of Montenegro, members of the agencies TerraNautika, Montenegro DMC, Talas M DMC, hotel Avala Resort and Villas and Bianca Resort and Spa participated at the stand of the Tourism Organisation of Budva, the organiser of fair performance in Barcelona.
